Principle:  Doing less, deliberately, creates more impact. The Situation Across multiple roles — Jenkins Electric, OutFirst Digital, freelance campaigns — communication volume increased. But increased volume doesn’t guarantee movement. The challenge wasn’t production. It was alignment. The Approach I established a discipline: Every communication must be: Clear in intent Consistent in tone Aligned with brand standards Designed to move the reader toward a next step This meant:

Words don’t decorate strategy. They build it.

Mega IIN Conference Principle:  Attention is not something you chase. It’s something you steward. The Situation At the Institute for Integrative Nutrition, the annual Mega Conference needed broader digital visibility and deeper online engagement. This was before influencer marketing was mainstream. Organic social amplification required strategy, not spend. The Challenge Expand event reach Increase online engagement Convert attention into measurable traction The Strategy Inste

Principle:  Clarity is a form of leadership. The Situation Lyneer Search Group, a national executive search firm, had strong internal expertise but lacked a cohesive digital presence that reflected its authority. Messaging was fragmented, brand voice inconsistent, and digital assets outdated. The firm was growing — but its digital infrastructure wasn’t communicating its scale, sophistication, or credibility. The Challenge Outdated website and messaging architecture Inconsiste

Music has always been my private geography — a way of locating myself across time. Certain songs don’t just evoke memory; they restore whole emotional landscapes. A childhood living room. A teenage bedroom. A crowded dance floor. A late-night drive with windows down. I grew up surrounded by records spinning on turntables, lyrics memorized before I understood their meaning. Over the years, my tastes expanded — gospel hymns and 80s pop, house and alternative rock, trip-hop and

InfluenceMedia has changed. Platforms have changed. Algorithms will continue to change. But the foundational truth remains: influence is built through relationship, not broadcast. Early in my career, I saw social platforms not as megaphones, but as listening instruments — places where attention, dialogue, and shared value create momentum. When people contribute insight, ask thoughtful questions, and show up with genuine curiosity, connection follows. And connection is what su

The origin story of my digital marketing and social media career.

When appearance replaces substance, culture thins.

Meaning is not an aesthetic. It’s a practice. Joy is the new unattainable. We post it. Curate it. Brand it. Photograph it. Hashtag it. Recommend it. Joy has become something we show . But the more joy becomes content, the less it functions as nourishment. The more we perform joy, the less we feel it. And we rarely stop to ask what’s being lost in that exchange. In a culture shaped by visibility, even inner life becomes externalized. Meals are photographed before they’re eaten

There is an illusion that we’re more connected than ever. We “like,” “react,” “share,” “comment,” “follow,” and “engage.” We measure relationship health in interactions per post and hearts per image. We call it community.

Restraint is not deprivation. It is clarity. Joy is not frivolous. It is intentional. We act as if doing more automatically creates value. We accumulate experiences, ideas, projects, and input — believing that volume equals meaning. We chase novelty, visibility, and immediacy as if they are substitutes for depth. But doing more often dilutes significance. Attention splinters. Energy dissipates. Joy feels fleeting. The truth is: impact is rarely proportional to activity. Meani

We share more than content. We share focus, trust, and consequence. We act as if attention is limitless. We post, we share, we broadcast — assuming that simply delivering a message is the same as creating impact. It isn’t. What we choose to highlight, what we choose to amplify, and what we choose to ignore shapes not just perception, but reality itself. And when we treat attention casually, we undermine the very networks, relationships, and communities we intend to support.

And agreement is not the same as understanding. We say everyone is welcome  as if it were a moral achievement rather than an ongoing responsibility. We say we can all agree  as if agreement were proof of progress. But neither phrase does what we think it does. Welcoming everyone does not automatically create belonging. Agreement does not automatically create alignment. And when these phrases are used without clarity, they can quietly undermine the very trust they’re meant to

A Clarion Call for Clarity, Connection, and Responsible Thought I’m writing to you not as a casual observer of culture, but as someone who’s watched meaning erode into noise — and who believes this shift matters for the work we build, the communities we sustain, and the decisions we make. We live inside a world that loudly insists everyone should be heard, that every opinion is an equal contribution, and that attention is the same thing as understanding. But this is not true.