Building an Engaged Community Through Editorial Architecture

Integrative Nutrition — Building an Engaged Community Through Editorial Architecture

Principle: Words don’t decorate strategy. They build it.

The Situation

At the Institute for Integrative Nutrition, social media and editorial efforts lacked cohesive architecture. Community engagement was active — but not structured for scale or longevity.

The Challenge

• Create a unified editorial voice

• Increase engagement and loyalty

• Support a $419M+ health coaching program ecosystem (Karen Childers)

The Strategy

I developed a multi-dimensional content system:

• Cross-departmental editorial integration

• Narrative-driven blog content

• Community-centered social engagement

• Alignment between leadership voice and brand messaging

Rather than posting frequently, we structured communication intentionally.

The Outcome

• Significant engagement growth

• Expanded visibility and loyalty

• Stronger integration across departments

• A thriving digital community including founders, staff, ambassadors, and students

Why It Matters

Language, when treated as infrastructure, creates cohesion.Cohesion builds trust.Trust builds scale.

Let’s Build Something That Lasts

If your brand, narrative, or digital presence feels misaligned, we should talk.

Book a Consult