Building Communities Before It was Cool

Before “community” became a marketing buzzword, I was drawn to a simple idea: people want to belong, to learn from one another, and to feel seen.

How it Started

My earliest work in digital media wasn’t about gaining followers or driving clicks.

It was about creating spaces where information was useful, conversation was meaningful, and connection felt human.

I sought out mission-driven organizations because I wanted my work to matter beyond metrics. I built communities of people passionate about health, growth, and shared purpose.

Looking back, I didn’t just manage social channels — I learned how attention moves, how trust is earned, and how shared values create momentum.

That instinct eventually led me to co-found a digital consultancy.

We partnered with entrepreneurs and small organizations navigating a landscape dominated by larger, louder players.

I was especially motivated by those with limited resources but outsized vision — founders, nonprofits, and cultural builders whose impact deserved amplification.

Sometimes that meant offering guidance freely, simply because I believed in what they were creating.

How it's Going

Today, my work has evolved, but the throughline remains the same: designing systems that help meaningful ideas travel further than their budgets, and building visibility rooted in authenticity rather than performance.

Community was never the tactic.

It was — and still is — the strategy.